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The German brand BMW is known worldwide for its high performance vehicles and this has led to a growing global market for the company. Although the company is doing well on the European car market, the U.S. sales are questionable as of late. The increase in housing problems has led to lower sales for car companies in the U.S. last month.

In other parts of the world, but BMW knows success in the automotive market. In Malaysia, BMW expects that they will be posting an increase in sales this year compared to last year. The company hopes that their good start to the year will continue until the end of the year.

BMW Malaysia Sdn Bhd managing director Wolfgang Schlimme said: "We started in 2007, with sales growing 37% quarter on quarter to hit 535 units in the first quarter." The car market in Malaysia is increase in size as the economy experiences a boost. Schlimme said that the company is doing well in the Asian country in recent years. "We have been growing for the past four years. The overall growth in turnover since 2003, when we have sold 2,176 vehicles, was about 60, "said Schlimme.

The company recorded sales of more than their best in the country by selling 3,472 vehicles in the automotive market mentioned. Of these 3302 BMW brand vehicles while the remaining 170 units are units of MINI.

With last year set a benchmark in terms of annual turnover for the car manufacturer based in Germany and a good start this year, Schlimme said the company is again on track. He also highlighted the reasons for their continued success in the country. "We're going in the right direction and setting our priorities in terms of model line-up, availability and prices," said Schlimme. "These are the reasons we're different from others. This led us to continue its growth in recent years against the trend in the automotive industry, he added later.

Another reason for the success of BMW not only in Malaysia but everywhere in the world is their development of advanced features for their vehicles. BMW models are known to be loaded with high tech devices such as night vision system and an advanced navigation. In Malaysia, Schlimme credited their dealer network for the company's success in promoting these advanced technology vehicles BMW. "A key factor for our success is our network of dealers. At the end of the day, it's not our team in Cyberjaya but our service advisers, sales representatives and management of BMW dealers who provide first impressions and create relationships with customers long-term us. The biggest commercial success for BMW is contributed by our dealers, "says managing director.

To date, BMW Malaysia has a dealer network comprising 13 dealers. This number is expected to increase as BMW is already on the final stages of opening a new dealership located in Damansara in the Klang Valley in the country. Schlimme stressed why their dealers are raising a lot of success in the country. "Our dealer network is one of our priorities in the company day to day. Our dealers are constantly upgrading their existing facilities, capacities and skills for the convenience of customers, "he said. He also explained the involvement of society in the development of their dealers. "We are in the background, support and dealer sales and after sales capabilities as strong, competent and credible as possible. This is how it should be, "he said later.

Apart from empowering dealers throughout Malaysia, BMW is also the force exerted on the support of their distribution centers for spare parts in the country. "We are expanding our Traini.