Mercedes-Benz expects robust U.S. sales in 2007 DaimlerChrysler's Mercedes-Benz is seeing another solid year of sales in the U.S. for 2007 as regards the lines of automobiles and parts sales as various Mercedes-Benz Mercedes tie rods despite threats of a slowing economy.
The arrival of the redesigned C-Class car in August is also seen as an opportunity to boost sales of new products in the range Mercedes-Benz, as he did last year (2006) when Mercedes U.S. sales increased by 11% or 248,000 units of vehicles have been sold.
In his speech at this year's North American International Auto Show, Mercedes Car Group Sales and Marketing head Klaus Maier said: "If you go with the right products at the right time there is enough purchasing power to get the volume we want to have in the U.S. market ... With the new C-Class coming in the middle of the year which will give us enough momentum. I think we have not yet fully exploited the potential of existing products like the S-Class (sedan) and ML and GL (SUV) ... These are all brand new cars. We see the demand is still there and that should help us until the Class C can collect. Therefore we are not pessimists, even if the economic environment becomes more modest. "
Maier did not provide specific sales forecast but said that sales would not grow at double digit rates each year. When asked R-Class sport wagon, he said that U.S. sales of Class R sports car does not have a good start, no doubt because the market was not ready for this but rest assured Mercedes-Benz you look at the issue to determine where to fit the association. He added that Mercedes-Benz launched the model slightly earlier than expected. "I think we will assign more functions in 2007 for the product, giving it more momentum for the market. This will help us, "he said.
Mercedes-Benz is also in the forefront of the promotion of diesel cars in the U.S. market - Maier said they are optimistic that sales of Mercedes-Benz diesel (from 60% the last year or 7,000 units sold, up 3% of total U.S. sales of the company) increased this year.
Maier also said: "There are two obstacles we must overcome. The first is that it should not affect the brand perception of Mercedes, which is different in the U.S. and Europe. It is a luxury car and we want to keep that brand perception. The second is profitability. It makes no sense for society if we go just for the sake of volume. It must be profitable in the dollar / euro rate existing then. "
Mercedes-Benz has also postponed its plans to sell its B-Class compact cars in the U.S. due to the strong euro undermined the company. The company however will not exclude the sale of its lines for the next generation of cars that are due to leave the U.S. market over the next decade. Mercedes-Benz has long been the basis of the exchange rate as the basis for strategic planning and so far it has worked for the company asks me for years.
Posted on May 11, 2010.