Chevrolet: Most Popular Name in the automobile industry?
It is time to get to the place that is making special, unique and very comfortable vehicles. It is the most popular manufacturers in vehicles. It is the general motors’ (GM) that have the name as Chevy. It is the most popular division that comes on the top of all other manufacturers. The best types of models are all over the world. The Chevrolet GM is the American automobile division of American manufacturer GM. They manufacture world’s best automobiles. They are having the name in every type of field that is related to the automobile. The founder of this company is Louis Chevrolet and William C. Durant. The company was founded in 3 November 1911. It is almost 107 years old. The owner of this company is General Motor (GM). In 1919 it was Ford Company that was awarded as the bestselling car in united states but soon it was Chevrolet that took the credit and was the best sellers in America. Their headquarters are at Detroit, Michigan, U.S. If you will look their service, then you will come to know that they provide the service throughout the globe. There are only few countries that they are not providing the service. The services that you can have from this reliable and most popular company are vehicle finance, vehicle repairs, vehicle maintenance, and vehicle sales and vehicle insurance.
All about Chevy
There is a small story behind the name that is Chevrolet. In automotive world how Chevrolet get its name will surely let you know the history behind Chevrolet. Let’s get back to the history that helps us to know about the Chevrolet. Chevrolet was the sir name of famous car racer that is Louis Chevrolet. He was fond of racing and got very popular in America for his performance in racing cars. He was said to be the best racing driver at that time. Louis joined with William Durant that was the founder of General Motors. It was them that built the first Chevrolet Motor Company vehicle in 1911. Durant was very intelligent person and was known all the tactics of building up the business. He follows the sir name of Louis that is “Chevrolet” for doing the partnership with Louis. He used this name because Louis was a very famous driver and he thought that it was a very pleasant top say. There is no doubt that this company was gaining the name very fast in the automobile field. Soon they became the number one in this field by living the popular company like Ford. Chevrolet Division of General Motors Company is an American automobile division of GM. Louis and Durant left the GM Company and started their own company as Chevrolet Motor Car Company. Durant wanted Chevrolet Company to take over the general Motors. He wanted the company to Chevrolet Company to have all the controls over the general Motors. He again got the presidency of GM in 1918. He lest Gm in 1919 and used the slogan “a car for every purse and purpose” to have the Chevrolet brand to become the volume leader in GM. At that time the Ford Company was the leader in the automobile. The hard work and the best type of vehicles were manufactured and soon 1919 the Chevrolet became the best-selling cars in the U.S. living behind the Ford Company.
It is Chevrolet vehicles that are branded are sol all over the world. Their performance in manufacturing best vehicle took them all over the globe. Chevrolet continued the competition with ford for 30 years from 1920 to 1940. The competition was very tough for both the companies and they were founding out the best source to come out with best types of vehicles that can help them to gain the number one position. At last in 1929 Chevrolet introduced their new model in car that was “stovebolt”. It was having six-cylinder engines that made the Chevrolet to gain number one position. In 1933 Chevrolet introduces new model that is standard six that was advertise as the cheapest six-cylinder car on sale. In their early years the company Chevrolet has great influence on the American automobile market during 1950s and 60s.In the year of 1953 they launched Corvette. It was two seated racing car that had fiberglass body. After that they were making the best cars and other vehicles that were exported worldwide.
How Chevrolet took all over market of America?
After the 1960s they started making new models like Rochester that was modernized corvette in which they provided more comfort and speed. The model like Corvair gave them another great achievement in America’s automobile market. Corvair was having rear-mounted air-cooled engine and soon this model made the Chevrolet to sell one out of ten cars that were sold in America. In 1970s their deluxe impala series made the Chevrolet to become bestselling series in the history of America automobiles market. In 1970s they were still producing the 1955 model that is Chevrolet small-block V8. It is the longest mass-produced engine in the world. The current model of small-V8 has been modified with advance quality aluminium block and heads. They have also modified the electronic engine management and sequential port fuel injection. Chevrolet in GM Company relaunched in Europe using rebadged versions of Daewoo car that were produced by GM Korea. Chevrolet was the only company that was improving existing models and also bringing out the best new models.
About Chevrolet in other countries
The name that got popular all over the globe that is Chevrolet is having numerous of models that are used in other countries. The popular country like Australia is having their own automotive companies with Asian automobile brands. But Chevrolet is having the history in Australia. The body parts of Chevrolet were built in Australia in 1918 and at the time of 1926the GM Australia PTY Ltd. was established. The plants were in five states of Australia that were making the body parts. The unique and classic models of Chevrolet like Bel Air, Biscayne, and Impala are still Chevrolet brands that are used in Australia. In Australia the name Chevrolet was also used on various light commercials in 1970s and 1980s. With Holden Chevrolet shared many models like Colorado, Caprice, Malibu and Barina Spark. In the year of 2017 GMC announced the return of the Chevrolet brand to Australia and New Zealand. There are many vehicles that regained the badge of Chevrolet in Australia.
Chevrolet was the brand name of GN in 1986 in the beautiful country like South Africa. There were large number of Vauxhall motors and Holden models built under the name Chevy. It was Port Elizabeth that these models were manufactured. The model like Biscayne was very popular model of Chevrolet that was welcomed by the South Africa in early 1970s. It was right hand drive in South Africa that was the drawback for Chevrolet. The GM Company was making left hand drive vehicles that are used In America. In America at that time it was left hand drive system. The local manufacturers were having the chance for building up themselves. For few years Chevrolet had drawback but later in 1990s GM decided to enter again in South Africa. Chevrolet GM made the comeback with the rebadged with Lumina and Holden. In the 2017 the GM has announced that they will be withdrawing Chevrolet from the country but will work with both Isuzu and PSA that are the new owners of Opel to ensure existing customers receive parts and technical support during and after the company exit
It is Europe that is the continent with full of beautiful countries. In 2005 the GM decides to launce their models of Daewoo by rebadged with the name of Chevrolet. In Vietnam and Korea, the Daewoo retained their name in 2011 but in all other countries or you can say that rest of the world the models of Daewoo has the badge of Chevrolet. Even the popular model Suzuki has the badge of Chevrolet in America. The models like Corvette and Cadillac of Chevrolet Company were marketed in Europe through a separate distribution channel operated by Netherlands-based Kroymans Corporation group. The GMC established a new Swiss based subsidiary to relaunched Chevrolet in Europe and added the Corvette, Camaro and Malibu models. The sale of Chevrolet in the central and western Europe at the year of 2005 was 200,000 units per year, 216160 units in 2007, and it was Chevrolet Company that achieved its highest market share of 1.28 percent in 2012.
You will glad to know that during the World War II in Poland the polish resistance movement built armoured car called Kubus that was based on the chassis of civilian Chevrolet 157 truck. The GM-AvtoVAZ is the joint venture between GM and Russian company that was established in 2001. It produces Chevrolet Niva in SUV specially designed for the conditions and Russian market. In Sain Petersburg the GM factory is located that was opened in 2008. In 2012 it was upgraded and produced Opel Antara and Chevrolet Captiva. In the collaboration with Russian company GM produced Chevrolet Aveo in the plant in Nizhny Novgorod. Other models that were produced are Aveo, Captiva, Lacetti, Tahoe, Orlando and Epica.
The popular model Chevrolet 400 was made in South American country that is Argentina. It was manufactured from 1962 to 1974. GM started importing Chevrolet Double Phaeton models and were welcomed with great demand in 1924. To reduce costs in the Argentine market, GM decided to manufacture in Argentina and started producing a sedan, a roadster, a truck chassis and the Chevrolet Double Phaeton. Chevrolet introduced new model called “Especial Argentino” that is designed according to the condition of Argentina market. In Brazil it was Chevrolet Opala and Chevrolet Nova that were used in 1960 that was based on Opel Rockford. Another country in the South America continent Chile has a mix of Chevrolet models from different GM brands and platforms branded as Chevrolet. The Chevrolet GM has been operating in Ecuador for 80 years. The GM also sells the Suzuki Supercarry under the name of Chevrolet. Talking more then let me tell you that Chevrolet has been operating in Venezuela since 1948. In Columbia it was 1956 that Chevrolet GM started manufacturing many parts of the vehicle. Other than these countries Chevrolet is having the history in Asia continent. There are many countries that has their history of Chevrolet
There are many top popular models that are having special features in Chevrolet. Here are some of the popular achievements that Chevrolet has in their automobile quality.
IndyCar: Chevrolet claimed sis Indianapolis 500 wins. It was from 1986 to 1993 and won five consecutive CART World Series. Chevrolet replaced Oldsmobile as the GM brand at the IndyCar Series from 2002 to 2005. It was a great success for the Chevrolet. Later, Chevrolet left the series and joined the series in 2012. There are great racing teams that used chevy engines in their car like KV racing team, CFH racing team, Team Penske and Chip Ganassi Racing. There are several races that were won by the team that were having Chevrolet engines.
Tudor United SportsCar Championship: It was the championship that was closed in the year of 2014. It is the model of Chevrolet that is “Corvette” that runs in the GT LeMans class for Tudor United SportsCar Championship, which was, until 2014. Chevrolet won eight Alms GT1team championships. It has also provided many drives to make good name in the race.
FIA World Touring Car Championship: In the period of 2005 the Chevrolet made the return to Europe for their prelaunch. Chevy took part in the WTCC with its special version Lacetti that was developed by UK based Ray Mallock.
British Touring Car Championship: They participated in this championship with Cruze.
British football: Chevfrolet replace Audi in 2012 as a official automotive sponsor of the famous English football team Manchester United. It also became the team’s shirt sponsor. The seven years contract was made.
NASCAR: in this the major team include Hendrick Motorsport Racing, Chip Ganassi Rassing and Richard Childress Racing used Chevy SS themed cars for the race.It is the tem Hendrix that has won 11 championship, team Childress won six championships and Richard’s team won two championships. In NASCAR Chevrolet is the most successful manufacturer that has won 39 titles and has the name of most recorded wins. The Impala and Chevy Monte Carlo were used in monster energy NASCAR cup series and Camping World Cup truck series.
Durant the company’s co- founder introduces the Chevrolet bowtie logo in 1913. It was said that the logo was imagination that Durant made.He saw the pattern marching off into infinity as a design on wallpaper in one of the French hotel. He took one of the pieces of the Sport Wallpapers and kept it to show friends, with the thought that it would make a good nameplate for Chevrolet car. It was sent to bring out the best type of design. At last it was Klavika condensed font was designed in studio process. In 2011 it was 100th anniversary of Chevrolet that created American based Pandore Radio station that used to play 100 top songs that also included the mentioning of the brand. On the 100th birthday they were encouraging the customers and fans to tell their Chevy stories and provided the option for voting their favorite Chevrolet cars and trucks.
The way of advertising Chevrolet
The story was produced by Roger Sherman and was premiered on November 3 at Detroit Institute of Arts in downtown Detroit. In this they featured collectors, restorers, drivers, racers and journalists who live and breathe cars and other vehicles. They have best type of advertising system that always has the change. There is always something new that you can read about the Chevrolet. The recent marketing campaign includes the Putting you first keep us first in 1960, It’s Exciting! In the middle of 1960s, Building a better way to see the U.S.A. in 1970s, Baseball, Hotdogs, Apple Pie & Chevrolet from 1975 to 2006, Now that’s more like it, Chevy makes good things happen, Tried, Tested, and True from 1996 to 2004, For All Life’s Roads, Our Country, My Truck, America’s Best Trucks, Let’s Go from the year of 2007 to 2009, May the Best Car Win, Excellence for Everyone, Chevy Runs Deep, A series of TV commercials were produced with Goodby, Silverstein and Partners, and was unveiled during the week of 2010 MLB World Series. There were commercials that have Chevrolet: Anthem, Chevrolet: Dogs and Pickups, First Car, Chevrolet: Coming Home and Chevrolet Volt: Anthem. In their advertisement they used all the best efforts which positioned Chevy as a brand that is part of the American fabric in song and culture. There international advertisements follow Chevrolet is the Car in South Korea and Japan, Driving Our World forward/I’m proud in Canada, brand introduced a new tag line: ‘I’m proud’ in Quebec, the campaign included commercials in Mandarin, Cantonese, Tamil, Punjabi and Hindi languages. The TV print and outdoor elements as well as extensive social media are indulging in the advertisement make the brand more popular and powerful.
Chevrolet marketing agencies
FutureBrand: has been working with General Motors since 2000. It was also involved the commissioning of a font that was later sold as Klavika Condensed, as part of re-design of Chevrolet in 2006.
Campbell Ewald: This was a advertisement agency that was replaced in 2010. It has served for the Chevrolet for one year.
MTV Scratch: It was used to attract the drivers that were having the age between 18 and 24. The collaboration results include Chevy ads showing their cars skydiving, bungee jumping, doing other thrilling stunts.
There were great ways that GM made for advertising Chevrolet. The Company allowed AJS-Production SA to register the Louis Chevrolet trademark for a line of premium quality Swiss watches watch marketed under the Louis Chevrolet brand name. The watches having the name of Louis Chevrolet were a tribute that was given by the GM Company. His father was a watchmaker. The Mr. Chevrolet used to help his father in the childhood. The designs are unique that watches are having. The car metal is used for making such unique watches.
Online you have their official site that provides the all information about each and everything of Chevrolet. From the beginning and to the current models are available in their site. You can have deep study about every single model. You are also provided by the price that you can make the purchase. It was car racer that was very well handling the cars and won much championship in America as well as in other countries. He was Louis Chevrolet. The co-founder of GM was a great fan of Chevrolet. He made the offer to the Chevrolet to have the partnership by making new company. The name was to be given to the company and for that Durant found Sir Name of Louis Chevrolet is the best. This is how Chevrolet get its name. Today you will find that Chevrolet is one of the top automobile Companies that manufacture best kind of models that are liked by millions of people. They have the best cars in all fields. Whether it is commercial use or for domestic use the Chevrolet has all types of models that can make the person to have one in their house.
If you like to have more information about the Chevrolet, then you take the visit on their website to get any satisfied answer for any type of question. They are having the models that have the attraction. It is not only the body but the features that are found in the models of Chevrolet will always let your mind to buy one of the models. From luxury to simple models are available here in this popular company Chevrolet.