Chevrolet: Most Popular Name in the automobile industry?
Chevrolet has maintained its reputation as the most popular manufacturer of special, unique and very comfortable vehicles. It comes under General Motors (GM) and is commonly known as the “Chevy”. The division that manufactures these vehicles comes out on top of all other manufacturers and the Chevrolet is found all over the world under various brand names.
The founders of this company were Louis Chevrolet and William C. Durant. The company was founded in 3 November 1911. It is almost 109 years old. The owner of this company is General Motor (GM). In 1919 the Ford Company was awarded the prize as the bestselling car in the United States, but soon it was the Chevrolet that took over the major role for the company and was known as providing the best-selling range of vehicles in America. Their headquarters are at Detroit, Michigan, U.S and they provide great service throughout the globe with only a few countries not on their list. Some of the services they provide are: vehicle finance, repairs, maintenance, sales and vehicle insurance.
All about the Chevy
There is history behind the name that is Chevrolet. In the automotive world “how Chevrolet got its name” will enlighten you regarding the history behind Chevrolet. Chevrolet was the surname of the famous car racer – Louis Chevrolet. He was passionate about racing and was very popular in America for his winning performances in racing cars. He was said to be the best racing driver at that time. Louis joined with William Durant who was the founder of General Motors. Together they built the first Chevrolet Motor Company vehicle in 1911. Durant was very smart businessman and knew all the tactics for building up the business. He liked the surname of Louis Chevrolet for the name of the partnership. He also used this name because Louis was a very famous driver and he thought that it was a great way to promote their new vehicles.
Soon they became the number one in this field even bypassing the popular Ford Company. Durrant wanted the Chevrolet Company to take over GM and control all General Motors but GM eventually bought out Chevrolet instead. Durrant was the president of GM in 1918 but left in 1919 and became known for his slogan “a car for every purse and purpose” which helped Chevrolet brand become the volume leader in the GM Company. Eventually in 1919 Chevrolet became the best car selling in the US leaving far behind the Ford Company.
Chevrolet vehicles, branded under different names, are sold all over the world. Their solid performance in manufacturing the very best vehicle has taken them to the top. Chevrolet continued the competition with Ford for many years from 1920 to 1940. The competition was very tough for both the companies and they concentrated on finding out the best resources to come out with models that could help them gain the number one position across the world. At last in 1929 Chevrolet introduced their new model in car that was “Stovebolt”. It had six-cylinder engines that made the Chevrolet gain the number one position. In 1933 Chevrolet introduced a new model that was a standard six cylinder advertised as the cheapest six-cylinder car on sale.
In their early years the Chevrolet Company had great influence on the American automobile market especially during 1950s and 60s. In the year of 1953, they launched the Corvette. It was two seated racing car that had a fiberglass body. After that they were on their way to the top.
How Chevrolet took all over market of America?
After the 1960s they started making new models like the Rochester that was a modernized corvette in which they provided more comfort and speed. The model Corvair gave them another great achievement in America’s automobile market. Corvair had a rear-mounted air-cooled engine and soon this model affected the market and was sold as one out of every ten cars that were sold in America. In 1970s their deluxe Impala series once again made the Chevrolet the bestselling series in the history of America automobiles market. In 1970s they were still producing the 1955 model that was the Chevrolet small-block V8. It has the longest history of a mass-produced engine in the world. The current model of small-V8’s has been modified with an advanced quality aluminium block and head. They have also modified the electronic engine technology and sequential port fuel injection. Chevrolet in GM Company relaunched in Europe using rebadged versions of Daewoo car that were produced by GM Korea. Chevrolet was the only company that was improving existing models and bringing out the best new models.
About Chevrolet in other countries
The Chevrolet name was popular all over the globe and had numerous models that are used in other countries. In Australia, they had their own automotive companies with Asian automobile brands. But Chevrolet still had history in Australia. The body parts of Chevrolet were built in Australia in 1918 and in 1926 the GM Australia Pty Ltd was established. The plants were based in five states of Australia and made the body parts.
The unique and classic models of Chevrolet like Bel Air, Biscayne, and Impala are still Chevrolet brands that were used in Australia. In Australia the name Chevrolet was also used on various light commercials in 1970s and 1980s. With Holden Chevrolet shared many models like Colorado, Caprice, Malibu and Barina Spark. In 2017 GMC announced the return of the Chevrolet brand to Australia and New Zealand and as a result there were many vehicles that regained the badge of Chevrolet in Australia.
Chevrolet was the brand name of GM in 1986 in South Africa. There were large number of Vauxhall motors and Holden models built under the name Chevy. These models were manufactured in Port Elizabeth. Models like Biscayne were very popular and were welcomed by South Africa in early 1970s.
Unfortunately, it was the right-hand drive in South Africa that proved the drawback for Chevrolet. The GM Company was making left hand drive vehicles that are used in America. where it was all left-hand drive systems. For few years Chevrolet faced this drawback but later in 1990s GM decided to enter again in South Africa with the rebadged with Lumina and Holden. In the 2017 the GM has announced that they will be withdrawing Chevrolet from the country but will work with both Isuzu and PSA that are the new owners of Opel to ensure existing customers receive parts and technical support during and after the company exit
In Europe in 2005 the GM decided to launch their Daewoo model but rebadged with the name of Chevrolet. In Vietnam and Korea, in 2011 the Daewoo retained its name but in all other countries, the Daewoo has the badge of Chevrolet. Even the popular model Suzuki has the badge of Chevrolet in America. The models like Corvette and Cadillac of Chevrolet Company were marketed in Europe through a separate distribution channel operated by Netherlands-based Kroymans Corporation group. The GMC established a new Swiss based subsidiary to relaunched Chevrolet in Europe and added the Corvette, Camaro and Malibu models. The sale of Chevrolet in the Central and Western Europe at the year of 2005 was 200,000 units per year, 216160 units in 2007, and it was Chevrolet Company that achieved its highest market share of 1.28 percent in 2012.
You will glad to know that during the World War II in Poland the polish resistance movement built an armored car called Kubus that was based on the chassis of civilian Chevrolet 157 truck. The GM-AvtoVAZ is the joint venture between GM and Russian company that was established in 2001. It produces Chevrolet Niva in SUV specially designed for the weather conditions and the Russian market. In Saint Petersburg the GM plant was opened in 2008. In 2012 it was upgraded and produced Opel Antara and Chevrolet Captiva. In the collaboration with Russian company GM produced Chevrolet Aveo in the plant in Nizhny Novgorod. Other models that were produced are Aveo, Captiva, Lacetti, Tahoe, Orlando and Epica.
The popular model Chevrolet 400 was made in Argentina. It was manufactured from 1962 to 1974. GM started importing Chevrolet Double Phaeton models and was greeted with great demand in 1924. To reduce costs in the Argentine market, GM decided to manufacture in Argentina and started producing a sedan, a roadster, a truck chassis and the Chevrolet Double Phaeton.
Chevrolet introduced a new model called “Especial Argentino” that is designed to meet the conditions of Argentina market. In Brazil it was Chevrolet Opala and Chevrolet Nova that were introduced in 1960 which were based on the Opel Rockford. Chile has a mix of Chevrolet models from different GM brands and platforms branded as Chevrolet. The Chevrolet GM has been operating in Ecuador for 80 years. The GM also sells the Suzuki Supercarry under the name of Chevrolet. Chevrolet has been operating in Venezuela since 1948. In 1956 Columbia Chevrolet GM started manufacturing many parts of the vehicle. Other than these countries Chevrolet has a long history in the Asian continent.
There are many top popular models that have special features in all Chevrolets. Here are some of the popular achievements that Chevrolet has in their automobile quality.
IndyCar: Chevrolet claimed six Indianapolis 500 wins. It was from 1986 to 1993 and won five consecutive CART World Series. Chevrolet replaced Oldsmobile as the GM brand at the IndyCar Series from 2002 to 2005. It was a great success for the Chevrolet. Later, Chevrolet left the series and re-joined the series in 2012. There are great racing teams that used Chevy engines in their car like KV racing team, CFH racing team, Team Penske and Chip Ganassi Racing. There are several races that were won by the team equipped with Chevrolet engines.
Tudor United SportsCar Championship: This championship was closed in the year of 2014. The “Corvette” Chevrolet ran in the GT LeMans class for Tudor United SportsCar Championship until 2014. Chevrolet won eight Alms GT1team championships. It has also provided many drivers with an opportunity to make a name for themselves.
FIA World Touring Car Championship: In the period of 2005 the Chevrolet made the return to Europe for their prelaunch. Chevy took part in the WTCC with its special version Lacetti that was developed by UK based Ray Mallock.
British Touring Car Championship: They participated in this championship with the Cruze.
British football: Chevrolet replaced Audi in 2012 as an official automotive sponsor of the famous English football team Manchester United. It also became the team’s shirt sponsor for seven years.
NASCAR: in this race, the major teams include Hendrick Motorsport Racing, Chip Ganassi Racing and Richard Childress Racing who all used Chevy SS themed cars for the race The team Hendrix won 11 championships, team Childress won six championships and Richard Childress’ team won two championships. In NASCAR Chevrolet is the most successful manufacturer that has won 39 titles and has the most recorded wins. The Impala and Chevy Monte Carlo were used in monster energy NASCAR cup series and Camping World Cup truck series.
Durant, the company’s co- founder introduced the Chevrolet bowtie logo in 1913. It was said that the logo was in his imagination as a standout design. He actually saw the pattern marching off into infinity as a design on the wallpaper in one of the French hotels. He took one of the pieces of the wallpaper and kept it to show friends, with the thought that it would make a good nameplate for Chevrolet car. It was said to bring out the best type of design. Eventually it was a Klavika condensed font that was designed in a studio process.
In 2011 it was 100th anniversary of Chevrolet that created the American based Pandora Radio station, which played 100 top songs that also included the name of the brand. On the 100th birthday they encouraged their customers and fans to tell their Chevy stories and provided the option for voting for their favorite Chevrolet cars and trucks.
The way of advertising Chevrolet
This story was produced by Roger Sherman and was premiered on November 3 at Detroit Institute of Arts in downtown Detroit. In this they featured collectors, restorers, drivers, racers and journalists who live and breathe cars and other vehicles. They have best type of advertising system that is always changing. There is always something new that you can read about the Chevrolet. The recent marketing campaign includes the: “Putting you first, keep us first” in 1960, It’s Exciting! In the middle of 1960s, Building a better way to see the U.S.A. in 1970s, Baseball, Hotdogs, Apple Pie & Chevrolet from 1975 to 2006, Now that’s more like it, Chevy makes good things happen, Tried, Tested, and True from 1996 to 2004, For All Life’s Roads, Our Country, My Truck, America’s Best Trucks, Let’s Go from the year of 2007 to 2009, May the Best Car Win, Excellence for Everyone, Chevy Runs Deep.
A series of TV commercials were produced with Goodby, Silverstein and Partners, and was unveiled during the week of 2010 MLB World Series. There were commercials that have Chevrolet: Anthem, Chevrolet: Dogs and Pickups, First Car, Chevrolet: Coming Home and Chevrolet Volt: Anthem. In their advertisement they used all the best efforts which positioned Chevy as a brand that is part of the American fabric in song and culture. Their international advertisements follow Chevrolet is the Car in South Korea and Japan, Driving Our World forward/I’m proud in Canada, brand introduced a new tag line: ‘I’m proud’ in Quebec, the campaign included commercials in Mandarin, Cantonese, Tamil, Punjabi and Hindi languages. The TV print and outdoor elements as well as extensive social media are exciting and innovative in their advertisements and make the brand more popular and powerful.
Chevrolet marketing agencies
FutureBrand: has been working with General Motors since 2000. It was also involved the commissioning of a font that was later sold as Klavika Condensed, as part of re-design of Chevrolet in 2006.
Campbell Ewald: This was an advertisement agency that was replaced in 2010. It served Chevrolet for one year.
MTV Scratch: It was used to attract the drivers that were between the age of 18 and 24. The collaboration results include Chevy ads showing their cars skydiving, bungee jumping, doing other thrilling stunts.
GM made available multiple great pathways for advertising Chevrolet. The Company allowed AJS-Production SA to register the Louis Chevrolet trademark for a line of premium quality Swiss watches watch marketed under the Louis Chevrolet brand name. The watches with the name of Louis Chevrolet were a tribute that was given by the GM Company. His father was a watchmaker and Louis used to help his father in his childhood. The designs are unique and use car metal in the construction which is totally awesome.
Online you have their official site that provides the all information about each and everything of the Chevrolet. From the very beginning and up to the current era, models are all available on their site. You can study all the details about every single model. You are also provided with the price so that you can make the purchase.
Today you will find that Chevrolet is one of the top automobile Companies that manufacture the best kind of models that are loved by millions of people. They have the best cars in all fields. Whether it is for commercial use or for domestic use the Chevrolet has the type of model that suits the purpose.
If you would like to have more information about the Chevrolet, then you can visit their website to get an answer for any type of question. From luxury to simple, their models are available for you in all types of Chevrolets’.