Chevrolet: The Past and the Present
It is the Chevrolet that has one of the most well-known reputations in the automobile market. The performance that you experience from their models is rarely found in any other brands. Chevrolet was started in 1911. The founder of this Company was Durant Louis Chevrolet. Going back in time for the history, then it is important to know all about this popular automobile company.
The manufacturer of this automobile is the General Motors Company also known as “GM”. It is Chevrolet GM the American automobile division of American manufacturer GMC that is up there with the world’s best automobiles manufacturers. They make the best models, use best quality materials and have the best standards in the field of automobiles. GM Company is popularly known all over the globe for bringing out the best types of models in any type of vehicles. They use the best parts of the different companies that make the best in this field. In America out of 10 cars one car is sold by the GM and that is of Chevrolet.
Chevrolet itself has some very interesting stories. The Company has its name on the top of the charts in automotive world so many times. It is the Chevrolet that provided the best racing competitiveness to the well-known number one Company that is Ford.
Background of Chevrolet
There is a great story and very interesting things that happened in the Chevrolet Company. It was Louis Chevrolet who was the racing car driver that bought the name fame and top billing. Chevrolet and Durant together made this company and were crucial in the promotion of this company. Durant was the president of GMC and was also good friend of Louis Chevrolet. They both decided to create company. Durant loved the surname of Louis Chevrolet. It is therefore adopted as the name of the Company.
Durant was a business minded person who knew the value of Louis Chevrolet and that the surname could be used as an advertisement. Louis Chevrolet had a known background for his childhood. His father was a watchmaker that used to repair old watches. Louis Chevrolet used to help his father as a child. When he grew up he became interested in racing and soon he surprised everyone by winning one of the best championships in America. Later on, he became very popular by winning many championships and by defeating the drivers of other countries. It was the 1911 that this Company was founded. Today Chevrolet is 109 years old and has made the history in automobile market. In Durant’s life many ups and down came when he was president of GMC. Durant was expelled two times from the GMC. But again, he got his position back. In 1919 the leader in automobile market was Ford which still exists. But the year of 1919 there was a great change. It was Chevrolet Company that took over the first position in America in the market of automobile. The main owner of this Company is the GM of America.
What Chevrolet is all about?
It is Chevrolet that is well known for making all types of parts and uses only the best parts from other companies to get the best results to ensure the outstanding performance of their vehicles. Chevrolet was announced the bestselling Company in the year of 2019. They are having large numbers of branches that are all over the world in different countries. Their head quarter is in Detroit, Michigan, U.S. The service that customers receive from this Company is reliable and the customer has the satisfaction of buying the right types of car or any other vehicle. They are the makers of all types of domestic and commercial vehicles. The service includes vehicle finance, vehicle repairs, vehicle and vehicle sales, vehicle insurance and vehicle maintenance.
Chevrolet is amongst the top companies rated in the charts in the automotive market. There was great competition that Chevy Company faced. It was Ford that was stopping the Chevrolet rise, but in 1929 the Chevy Company introduced their new model. It was the “Stovevolt” the name that was given to this model. This car had six-cylinder engines. It was re-modernized in 1933 and was introduced as Standard Six. There was another good achievement in 1953 where they released their powerful car model that was known as the Corvette. It was the first two seated racing car that that was made from the fiberglass.
American market and Chevrolet Company
In the year of 1955 there was a great turning point for Chevy. It was their new model that was a Small-block V8 that created history for the Chevy. It was the longest mass produced engine in the world. But today according to the technology there have been changes that have been done to this model. The heads and small blocks of aluminium have been introduced along with modified electronic engine management and sequential port fuel injection. In the middle of 1960s, the Chevrolet introduced a model that was named the“Rochester”. It was also the advance edition of the older Corvette. In this the Company provided better options of comfort and speed. The brakes, handle control and tires were upgraded for the comfort of the racing driver so that they could move faster with top controls in the car. It was Chevrolet under GM that has made many models.
In the American automobile market, it was the “Corvair” that made the Chevrolet rule over the American automobile market. The Company introduced the new system in this model that had a rear-mounted air-cooled engine. Soon this model made the Chevrolet sell one out of ten cars in the field of American automobile. After the 60s series had been released, then in 1970s there was a new series that they introduced into the American Automotive market. It was the “Impala” the model that was becoming the craze in American market. Chevrolet was forced to introduce this series in this new model.
History of Chevrolet in other countries
Europe is a continent that has numerous countries. The GM America decided to launch their Chevrolet models in this continent. It was Daewoo that was rebadged by Chevrolet to provide the market with the comfort of having the best model for driving. All over the globe the Daewoo Company was rebadged. It was only Vietnam and South Korea that retained the name of Daewoo. This change was done in 1955. You will glad to know that the Chevrolet became so powerful and popular that many small and good Companies wanted to be involved with this Company and wanted to have the best shares for their make.
But GM the owner of Chevrolet Company used to select the right type of company to get rebadged with the name of Chevrolet. One of the best examples is the Suzuki that also merged into Chevrolet. Chevrolet models like Cadillac and Corvette were marketed in Europe from side by side, using a separate distribution channel operated by Netherlands-based Kroymans Corporation group. If you review the average sales of Chevrolet market in Europe, then you will know how much the demand that Chevrolet vehicle experiences. Both the central and western countries of Europe was 200000 units sold in the year of 2005 and in the 2007 it was 216160 units that were sold in the central and western Europe. It was the highest record of Chevrolets sold which raised the share market by 1.28 percent in the year of 2012.
It was just not in Europe but there was also a big demand in Australia. The Chevrolet joined the local companies within Australia to build their plants in the different states of Australia. The company loved the expansion and to see their parts in their selected states. The body parts, engines and assembling all were done in five plants in different states. The Australia automobile market welcomed Chevrolet in 1918. The best and luxury models that were used in Australia were Bel Air, Biscayne, and Impala. In 1970s and 1980s the new Company “Holden” was gaining a good reputation in automobile market. It was Chevrolet that shared many popular vehicles with Holden like Caprice, Malibu, Barina Spark, Spark and Colorado.
In some years, Chevrolet had difficulties and was forced to take out some of their models. But the plants that were making parts and providing service remained in Australia. But they made the comeback in 2017 in Australia and New Zealand.
It was time for the Chevrolet Company to move to the African Continent. In Africa the General Motors decided to launch Chevrolet in Country South Africa. It was the 1986 that Chevrolet launched in South Africa. There they faced problems that they had never faced in their whole automobile market. It was the Vauxhall motors of South Africa and Holden models that built models under the name Chevy. Port Elizabeth was the place that was selected for making the parts of the models that were manufactured. The model “Biscayne” was a very popular model of Chevrolet that was well appreciated by the automobile market of South Africa. But the drawback for Chevrolet was due to the models that were left hand drive vehicles but here in South Africa it was right hand drive. It was the time for the local Companies to get over the automotive market of South Africa. But in the early 90s the Chevy was back with rebadged Holden and Lumina. But in the 2017 Chevrolet decided to withdraw from this country but will work with Isuzu and PSA that are the new owners of Opel to ensure existing customers receive parts and technical support during and after the company exit from this country.
During the history of Chevrolet you will come to know that during the World War II that took place in Poland, and in that period, the Polish resistance movement built an armored car called Kubus that was based on the chassis of civilian Chevrolet 157 truck. Other than this the joint venture between GM and a Russian company was established in 2001 and that was GM-AvtoVAZ.
In Russia, Chevy Niva in SUV was specially designed and was built according to the conditions that Russia had in the automobile market. The General Motors factory is located in Saint Petersburg and was opened in 2008. The factory upgraded and produced the Opel Antara and the Chevrolet Captiva in 2012. The other Chevrolet plant is located in Nizny Novgorod that produced the Chevrolet Aveo. Not only the Chevrolet Aveo was produced but they produced the Captiva, the Lacetti, the Tahoe, the Orlando and the Epica.
With regard to South America, the GM launched the Chevy in 1962. The manufacturing was from 1962 to 1974 in Argentina. Even the Chevrolet Double Phaeton models were imported to this country. The country got the model called “Especial Argentina” designed according to the conditions required in the Argentina automobile market. It was the Chevrolet Opala and the Chevrolet Nova that were used in 1960 that was based on Opel Rockford in another country of South America that is Brazil. There were different types of models that were in country Chile. All these models were from Chevrolet base models. The branded platform is found in Ecuador of Chevy Company. General Motors are operating in Ecuador for 80 years. Suzuki Supercarry under the name of Chevrolet is still in the Ecuador automobile market. Chevrolet was launched in Venezuela since 1948, Columbia was 1956 and other than these countries Chevrolet is involved in the Asian continent. There are many countries that have their history of Chevrolet in The Asian continent.
Method of advertising
In the field of advertisement, the Chevrolet has shown a lot of class for making the top types of advertisements. Stunts are performed; they have great collaboration with Radio channels; many magazines that have the interesting stories about Chevy; they also used best Swiss watches that have special addition of their popular brand. General Motors have made a special tribute to Louis Chevrolet by launching the best watches with the name of Louis Chevrolet.
Chevrolet the champion in sports car
The Chevrolet entered in the field of car racing and truck racing. In these world level championships, Chevrolet shows the ability, power, control and which tests the parts of the vehicle and the model itself. There are different types of racing that the car has in many different championships of the world. In this racing world, the features of the car are all that we see. Here are some of the achievements that Chevy has had in the sport of racing:
- NASCAR: This is a very popular car racing in which team work is required and has three drivers with three cars has to show their ability. The popular teams always love to have the most controlled vehicles or cars that can run fast and can win them the race. The popular team in this champion ship is most probably Chip Ganassi team, Richard Childress team and Hendrick Motorsport Racing team. All these popular teams are using the Chevrolet models and are having some of the best records e.g. the team Hendrix has won 11 championships, Childress team won six championships and Richard’s team won two championships in NASCAR world championship. In this championship Chevrolet is the most successful manufacturer that has won 39 titles. It is Chevrolet that has the name of most recorded wins.
- In truck racing championship in NASCAR it is Impala and Chevy Monte Carlo that is very popular. In monster energy NASCAR cup series and Camping World Cup truck series it is Chevrolet that has the name on the top of all other automobile companies.
- Indycar: It is another popular sport that the car is used for racing. It is the Chevrolet that has the record of 500 wins in Indianapolis championship; Chevrolet has five consecutive CART World Series in the Indycar championship. In between this period, GM announced it would not participate in these events, but GM again launched Chevrolet in 2012. The popular teams in this series like to race in Chevrolets. There are many Companies that use engines for this game. The top winners of the series like KV team, CFH racing team, Team Penske and Chip Ganassi team uses the engines that are from Chevrolet.
- Tudor United SportsCar Championship: In this popular car racing sport the Corvette was the main hot spot that was loved by every racer. The model Corvette had the most valued car in this sport. This popular car racing sport was closed in the year of 2014. It was the Corvette model of Chevrolet that won eight Alms GT1team championships. This car made many racers famous all over the globe.
- FIA World Touring Car Championship: The model of Chevrolet that is Lacette was launched again in Europe and this time Chevrolet took part in the WTCC with its special version Lacetti that was developed by UK based Ray Mallock.
- British Touring Car Championship: Chevrolet entered in the championship with Cruze to move all the players from one place to the other by providing the best service.
- British football: Chevrolet replaced Audi in 2012 as an official automotive sponsor of the famous English football team Manchester United. It also sponsored team T-shirts having their name at the front on the chest. There was a 7 years contract that was signed off by the football team.
Chevrolet at present
The general Motors of American base automobile Company (GMC) has decided to disconnect 5 models that will help them save millions. Which Chevrolet models are being discontinued for 2019 by GMC: the Chevrolet Volt, (that was the mainstream car of its own kind); the Chevrolet Cruze (it was the bestselling car)? Other than these two models it will be the Cadillac CT6, Cadillac XTS and Buick LaCrosse. GMC has decided to discontinue with many models of Cadillac models because there are expensive Cadillac parts. There were models that were requiring very expensive parts and it was causing a great problem for the customers that were using these models. The maintenance and repairing was costing too high. The company itself decided to disconnect such expensive cars from their manufacturing.
All the Models that have been disconnected in 2019 will be having new modified version that will be less expensive and better comfort with the best control over the car. It is not that Chevrolet is closing the Company but is ready to come with many new models in the year of 2020. You can have the updates from their website. In that site you can see which models are disconnected and what was the reason for disconnecting them. You can also see or read about the new models that they are about to release in the year of 2020.
Instead of expensive Cadillac parts the company is going to use the best advanced technology that will help those saving money and the customers are also able to purchase. On the internet you can visit their website and see the new model like 2020 corvette model, new accessories, the new modified model of blazer, boltEV, CAMARO and many more that are about to launch in 2020. All the information is available in their official website. You can read about their features that are different from their past models and you can also see the price of every model.